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6 Things to Consider When Expanding Your Business Internationally

By 03/10/2018 October 5th, 2018 No Comments

If you would like to expand your business and boost your profit to new heights, you are likely wondering what you should do to reach your goal. Taking your business global is one of the top ways to connect with new markets and find additional customers to which you would otherwise not have access. If you would like to succeed on your first attempt, you need to keep several factors at the front of your mind:

  • Languages
  • Laws and Regulations
  • Communication
  • Website
  • Marketing
  • Price

Accounting for these factors in advance improves your odds of achieving your desired outcome.

Languages

When you want to take your business to another country, it’s vital you know the most common languages in the area. Not doing your research can make it much harder for you to connect with your prospective customers, and falling into that trap can cause you to fail. Learning the native language is a wise move if you plan to have a physical location in the country to which you would like to expand. Also, consider hiring a translator if you need to have meetings in the other country.

Laws and Regulations

Whether you only sell products to other countries or plan to build factories overseas, moving forward without learning the local laws and labor regulations can cause problems in the future.

Some laws are similar to the ones with which you are already familiar, but others will seem a bit odd. The Chinese government, for example, passed a law making it illegal for women to work jobs deemed physically demanding. Hiring a lawyer with experience in international law is a safe bet that will keep your business on the right side of the law.

Communication

Staying in touch with your team is a critical part of running a business you can’t ignore if you want to get the most from your effort. If you have team members overseas, make sure you use video calls and request email reports to stay updated on how your business is doing.

Website

If your business is getting results, you probably already know the importance of having and updating a website. You need to make a few enhancements when moving your business to a global level. Most people want to read content in their native language, which is understandable.

When you want to meet the needs of your new international prospects, use software that detects the country in which each web visitor is located. Displaying content in their native language will boost your chance of earning a sale, and you will be thrilled by the difference in your bottom line.

Marketing

If you run digital marketing campaigns, you need to learn how things work in the countries you are targeting. Since learning new languages and advertising concepts can take some time, consider outsourcing your projects until you understand the basics.

Pricing

Trying to sell products in another country without looking at the current price model and competition can cause you to fail, and you don’t want to fall into that trap. A quick online search can give you an idea, which is a good place from which to start. Over the long run, make sure you look up trends for the past few years to learn what you can expect in the future.

Final Thoughts

Taking your business global gives you the opportunity to reach new markets and improve your profitability more than you once thought possible. You will face a few challenges along the way that will try holding you back. But as long as you keep these tips on hand each step of the way, you should have no trouble achieving global success.